The Power of TripAdvisor � for good and bad.

According to today’s Independent TripAdvisor has been
monitoring the posts placed on its website and where positive reviews are
posted from the hotel’s IP address ?red-flagging? them. The power of
TripAdvisor is suggested by the experience of The Riverside Hotel and
Restaurant in Evesham, Worcestershire who report that they have needed to drop
their prices from an average of ?125 per night to around ?40 to fill their
rooms. The owner my sue TripAdvisor.

Businesses would be well advised to discourage reviewers
posting until they have left the premises