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Rebellion Required – help if you can

Krippendorf pointed to the need for rebellious tourists and rebellious locals. We need them to hold businesses and travellers to account when they pay lip service to the idea of Responsible Tourism but fail to deliver.

Recently Responsible has started to feel that they might be preaching to the converted, and that we really needed to capture the imaginations of a wider group, largely overwhelmed post-Copenhagen, and confused about climate change and mixed messaging about the ethics of travel. One of our core messages has always been responsible travel is not only a better way to travel but a more enjoyable way

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