2019 India Responsible Tourism Awards

The India Responsible Tourism Awards are part of the World Responsible Tourism Awards family of awards programmes licensed by World Travel Market, London, the rights holder. The judges are mindful of the international benchmarks within the family which includes the African Responsible Tourism Awards. Generally, there are Gold and Silver winners in each category, but where there are no applications which meet the benchmark for Gold and Silver, there is no Award. The judges have identified some exciting newcomers and new initiatives which they have recognised as ones to watch, and we hope to see them apply again and win, in the next two to five years.


Gold and Overall Winner: Himalayan Ecotourism &

Himalayan Expeditions offers opportunities to explore the nature and culture of less visited parts of the Himalayas. Himalayan Ecotourism is a co-operative society engaging individuals from 72 families in villages in the buffer zone of the Great Himalayan National Park offering the experience of travelling with locals – for example to travel from Delhi to Leh by road rather than flying. 20% of turnover is profit for the co-operative. The co-operative is the operating company managed by the partners who work as mountain guides, cooks and porters. Much of their profit is used to support eco-development. The porters carry loads of no more than 20kg. The trekking staff have been trained at the Himalayan Mountaineering Institute and operate as teams of ten

The judges recognised the good practices of the GHNP Community Based Ecotourism Cooperative Society in its tour operations, the use of local community expertise and the strength of the marketing and management partnership with the commercial firm Himalayan Eco-Services and Products. The mountain guides, cooks and porters are now partners in the co-operative and no longer sell themselves as day labourers. Himalayan Ecotourism is working with village women to develop value-added products for sale hand-made soaps with apricot oil, local fruit jams, chutney & pickles, and felted wool products. They have trained and developed female trekking guides. The co-operative is working to raise awareness of the damage caused by intentional and repetitive forest fires and promoting and encouraging the use of clean wood stoves and solar cookers

The judges recognise the co-operative structure linked with a more internationally oriented marketing and management company, but with guaranteed profits for the staff owned co-operative as a model for tourism development which ensures local benefits and control, empowers local communities and provides a viable route to market as a model which could, and should, be replicated.

Silver: Expeditions India

Expeditions India offers high-quality expedition backed with rigorous safety standards, operating on the Ganga with intentionally small group sizes and a high staff to guest ration, average group size for day trips is five and for multi-day trips, eight. All their multi-day trips are expedition style, camping on river beaches with a strict leave no trace set of operational practices. The judges were particularly impressed by their closed-door policy in May and June. Until there is more regulation in place, they recognise that running Ganga trips at the height of the season would make both harm nature and deny their clients the experience of the Ganga that Expeditions India cherishes. They launched a Paddle Safe India campaign and offer a significantly discounted rate to women for their Beginners Kayak session each year.


Gold: Journeys with Meaning

They offer earth friendly-travel which they claim is “one of the most beautiful ways to take us from theory to practice, from reading to experiencing, and from watching to doing.” All their journeys are designed with local communities and with organisations like the Students’ Educational and Cultural Movement of Ladakh and the Himalayan Institute of Alternatives. The guests stay in homestays and guesthouses and eat local food. The judges were impressed by their engagement of their clients in conversations about the challenges of climate change, unbridled consumption and the consequences of irresponsible travel. As they say “we use the time we get with our groups to educate them about inspiring environmental solutions that they can adopt in their lives.” The judges wanted to recognise their commitment to transformative travel and to encourage others to consider adopting a similar approach to achieve change through travel experiences,

Silver: Open Eyes Project

In August 2014 they started a vocational tourism training course for young people with limited access to education and with a lack of employment opportunities. They offer cultural immersion tours in rural areas of Rajasthan and Tibet, and they have developed an ethical fashion project as part of a two day cultural immersion tour, in a rural area close to Jaipur. The judges wanted to recognise their Women in Tourism initiative which has, over seven years, created employment for twelve guides, thirteen artisans and two visually impaired women. This initiative has significantly increased the earnings of artisans, taxi drivers, guides and the blind female massage therapists.


Gold: Mayal Lyang, Dzongu & Bhoramdeo Jungle Retreat, Near Kawardha

This homestay offers an immersive experience of the warmth and hospitality of the indigenous Lepcha people in the Dzongu reserve, to bring sustainable development and empowerment to local communities in a way which enables them to thrive without endangering the pristine nature of their environment. The accommodation is authentic, and one-third of the food served is foraged, guests are encouraged to wash their own clothes. The judges wanted to recognise the replication of this initiative in Passingdang Village, which now has ten homestays and across the state.

Silver: None


Gold: Kaadumane Homestay, Near Dandeli
A three-acre wilderness “hideaway” with three varieties of forest -semi-deciduous, deciduous and evergreen, improved with substantial planting of medicinal plants, fruit trees and bamboo. The conserved wilderness now attracts deer, gliding frogs, flying squirrels and 65 species of birds and a bee park with three varieties of bees, a popular attraction for visitors, which employs five village women. All the staff are local, achieving the necessary service standards was a struggle, but the tourism work provided by the Kaadumane Homestay provides significant additional income for local people. This small homestay has demonstrated how a small tourism business can create significant conservation and local economic development benefits.

Gold: Mangalajodi Ecotourism Trust, Chilika Lake

Mangalajodi is a community owned and managed wildlife conservation venture. The Mangalajodi Marshes have been restored as a bird sanctuary, able through tourism to provide sustainable livelihoods. The bird sanctuary now hosts 227 bird species of which 117 are migratory. The judges we particularly impressed by the way in which the erstwhile poachers of Magalajodi now actively patrol and protect the birds in the marshes, tourism has been successfully harnessed for the conservation of birds and other species. Birdwatching is available from hand sailed country boats, staff for the bird watching and resort are employed from the local community

Silver: None

One To Watch: Kundan Homestay

Developed by a vegetable seller in his century-old home, the guests eat with the family on a traditional homestay fashion. There is no local association of homestays nor organised visits with other families or associations in the village.


Gold: The Goat Village, Nag Tibba,

The Goat Village at Nag Tibba is one of three developed by the Green People blending Eco-Tourism, Agro-Tourism and Rural-Tourism to bring sustainable economic development by reviving old traditional forms of farming and bridging the gap between urban and rural India through tourism. This development of 10 Garhwali cottages, at the 2000m midpoint on the trek to Nagtibba, has used a thousand-year-old architectural technique called ‘Koti Banal’ to minimise earthquake damage. The buildings are of mud, cow dung, wood and stone, there is no electricity by design they use candles, kerosene and solar lamps. There is no swimming pool by guests can use the mud pool when there is water enough to have created mud. Guests have to trek 2.3km from the 9km off-road jeep drop off point. If you want to get there, you have to walk or use a mule. Showers work on the BYOB principle, BringYour Own Bucket, no more than half a bucket once per day. The Green People are uncompromising is the application of green “earth-friendly” principles, They have an inflexible policy on plastic and litter – if you bring it, you have to carry it out. The Goat Village is an example of a rural development initiative using tourism and not compromising its earth-friendly principles.

Silver: The Sarai, at Toria, near Khajuraho

Thick mud walls create traditional village style buildings with eight unexpectedly elegant interiors. The rooms are designed to preclude the need for energy-intensive heating and cooling. The walls, constructed of mud and thatch, are two feet thick stabilising the ambient temperature. The windows are positioned for light and to create a cross breeze when open. Much of the grounds comprises grassland and an area of wild tree cover to provide a diverse habitat for birds. The Sarai has set menus to reduce food waste, and guest soaps and shampoos are sourced from a local women’s co-operative. The Sarai provides accommodation for travellers visiting Khajuraho and the Panna Tiger Reserve. This is an example of an earth-friendly accommodation which provides high-quality accommodation for sightseeing travellers in Madhya Pradesh as well as being a destination in itself.

One to Watch: Hearth Hostel

The Hearth Hostel is a backpacker community hostel; guests stay with other travellers in a remote rural area in a place offering a wide range of facilities and activities for travellers seeking a rural setting. Established in June 2018 it is too soon to be awarded.

Banlekhi Resorts

Established only in May 2017 the judges recognised this new stylish ecologically responsible resort built of local materials by local artisans, with adventure and nature activities, as one to watch.

Judges’ Award

Outstanding Contribution:  Spice Village-CGH Earth, Thekkady

Clean Green Earth Hotels were pioneers in environmental, social; and economic sustainability and they have developed a series of destination experiences in sixteen boutique resorts all of which respect nature, build social relationships with their neighbours and through their neighbours participation and their insights and inspiration, create unique and memorable experiences. Early adopters of Responsible Tourism they have created experiences that pay “homage to nature and engage closely with local people and their cultures.” They have proved that “less can be more and that true luxury is an experience rooted in simplicity and soul, transcending mere form and ostentation.”

When the judges saw their application for Spice Village amongst the others, we decided to recognise the scale of their contribution and the success of the CGH Earth portfolio. They have been recognised in the World Responsible Tourism Awards in 2018 for Coconut Lagoon. Spice Village was established in 1991 built by the local Mannan in their traditional style using split bamboo and elephant grass; the latter gathered with permission from the forest, the removal of the grass reducing fire risk. Earthern clay tiles were used to construct the floors and the furniture of pine was and is made locally from recycled packing crates. Rainwater harvesting, solar lighting and hot water heating, biogas made from kitchen waste used for cooking, drinking water purified on site, local activities in with the community, water from the sewage treatment plant used to water the grounds – they have been thorough in their approach to sustainability and created a great guest experience.  The food, recipes and décor are all local, the employees are drawn from neighbouring villages and particular efforts have been made to recruit female staff by creating a comfortable; working environment for them.

CGH Earth were pioneers, and they are still leaders.

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