A poll by Populus reported in today's Times provides further evidence that UK consumes are demanding that holiday companies take a more responsible approach.
79% of respondents in a UK national poll said that they would make an effort to find out more about the environmental and social impacts of holidays and 78% said that they would choose holidays that are designed to be 'responsible', 'low-impact' or 'eco-friendly'.
When asked if you had to choose, which of these do you think is most important for holiday companies to address 51% said environment issues and 49% said social issues.
88% wanted information about the impact their holiday wouldhave on the destination's local economy is important only 3% less than the proportion wanting information on health and safety standards.
78% would also like to see a form of labelling
that provides the total carbon footprint of an overseas trip.