Eco-labelling may not be worth it for lobsters either

Conservation Magazine reports that research into the value of Marine Stewardship Council sustainable fishery certification suggests that it would not be worth the investment for the Maine lobster fishery.

Researchers surveyed 305 people in 42 states across the U.S. About one-third of respondents said that price was the factor most likely to affect their lobster purchases, while 27 percent chose freshness and 18 percent chose taste. In contrast, only 1 percent said that environmental damage or overfishing was the biggest consideration.

The researchers suggested that instead of pursuing certification the fishery might lure more customers by emphasising the benefits to local fishermen

http://journalwatch.conservationmagazine.org/2010/04/19/in-the-red/

Scientific Paper