• Responsible Tourism

    There is a litmus test for Responsible Tourism… and too many people are failing it.

    Responsible Tourism is not the same thing as sustainable tourism – when you see the two ideas used together, as though they are coterminous, you know immediately that Responsible Tourism is not understood, let alone being practised. Sustainability is a worthy aim, too vague to be an objective. It is also passive with no imperative for action – a vague, inoperative aspiration, often used to legitimise an investment or embellish a campaign. Green-washing is rife. Responsible Tourism places the emphasis on identifying particular issues in particular places, our world is diverse, there is no one set of priorities. Identify the issues which matter locally, carbon pollution is the only global…

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