Businesses which don�t do the right thing get punished in the end

The first weekend of the Masters in Responsible Tourism Management at Leeds Met coincided with our Indian summer. As usual there is an enthusiastic group with diverse backgrounds form banking, campaigning, PR and marketing and from several countries as well as from the UK tourism industry. Driving home one of our new students listening to Radio 4’s the Bottom Line on R4 heard Rita Clifton, Chairman of  Interbrand, say that: ?Businesses who don?t do the right thing get punished in the end.?

Quite so.