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    57% of travellers choose to pay a premium for a less polluting flight

    A year ago Hugo Kimber of the Carbon Consultancy, one of our ICRT associates, and I were arguing over coffee about whether carbon offsetting had contributed to raising consciousness about the pollution caused by flying, or whether it had done little more than convince people that for a small additional cost they could buy an offset and forget about it. My view is that carbon offsets are like medieval pardons purchased from the church ? they do little good in the world. The voluntary take up for carbon offsets remains very low ? less than 10% which demonstrates that travellers are bright. I suspect that the majority of travellers, the…

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