in the City of
last night. More than a score of alumni and associates, gathered for drinks and
then we withdrew to the cellar bar for Simon�s informal chat about communicating
Responsible Tourism. Simon has set the tone for future events in this series – glass
in hand he shared with us his views about the worthiness of the idea of
Responsible Tourism arguing that we should look forward to a time when we could
just talk about tourism because it would all be responsible.
This provoked a lively discussion which continued in the bar
afterwards. It is clear that there are a diversity of ways of communicating the
messages of Responsible Tourism and that it is the experience that continues to
be central to our agenda, Responsible Tourism has to offer a better experience -
as Krippendorf pointed out in 1987 (earlier in German)
�Orders and prohibitions will not do the job – because it is not a bad
conscience that we need to make progress, but positive experience, not the
feeling of compulsion but that of responsibility�.
Proposals need to be as infectious as possible. We can all
make a difference �every individual
builds up or destroys human values while travelling�.